| To position Gutta as an expert of juices as well as to improve its brand awareness, a unique ad position with interactive banner inside messages on the most popular Latvian social portal Draugiem.lv was created. Special interactive section was temporarily made to entertain visitors; users could fill out the test about health, fruits and juices and alter their picture with sticker of juice man Guttins and share it via gallery and the profile picture. Due to the non-traditional and very successful banner solution more than half a million clicks were made, 62 337 visitors altered their pictures, and 11 924 visitors correctly filled the test. In addition, approximately 50 000 visitors - about 7% of all the unique visitors of draugiem.lv, started to follow Guttins profile in April, 2010. |
Contacts
Latvia
Creative Media Services Latvija Address: Zaļā iela 1, Rīga, LV-1010 Phone: +371 6 7717171 Fax: +371 6 7717170 E-mail: cms@cms.lv Head: Kārlis Gudonis Affiliate: http://aff.cms.lv |
Lithuania Creative Media Services Lithuania Address: A. Jakšto g. 12, LT-01105, Vilnius Phone: + 370 5 203 2125 Fax: + 371 5 203 2126 E-mail: info@cms.lt Head: Saulius Šukaitis |
Estonia Creative Media Services Estonia Address: Parnu mnt 139/2, 11317, Tallinn Phone: + 372 6 659 579 Fax: + 372 6 659 578 E-mail: cms@cms.ee Head: Oliver Vilms |
