Research and analysis
  • Presentation of competitive advertising campaign reports and their evaluation,
  • Media market reviews,
  • Evaluation of competitive activities is prepared depending on Client's needs:
    • monthly
    • quarterly
    • annually
  • Creative monitoring according to request,
  • New spots on the market reports
  • Media market overviews.


Research data in use
All media researches and softwares available in the market:
  • InfoSYS- TV audience analysis and optimization,
  • Galileo - print and internet audience analysis,
  • Supernova - radio audience analysis,
  • Atlas - consumer habits and brands awareness research,
  • gExplorer - internet audience analysis,
  • AdEx - advertising monitoring.


Media strategy development
  • Definition / correction of target audience,
  • Analysis of consumer habits (TGI research),
  • Analysis of competitive advertising campaigns,
  • Optimisation of Client's investments into advertising campaign.
Media buying
  • Analysis of consumer habits (TGI research),
  • Full transparency,
  • Long term (2-3 year) deals.


Tactical media planning
  • Evaluation and selection of concrete mass media,
  • Media planning using specific planning software for TV, radio and print advertising,
  • Preparation of accurate and well-founded broadcasting and advertising placement schedules,
  • Cost optimization,
  • Psichographic TV planning.


Advertising campaign monitoring
  • Immediate advertising control,
  • Immediate reaction to competitive advertising activities and schedule corrections,
  • Reports on planned vs. actual advertising campaign,
  • "Spot by spot" reports, examples of AD's,
  • Evaluation of advertising campaign and its comparison to client's campaigns.


Tailor made services
  • Services, reports, researches needed specially just for you i.e.,
  • individual report forms,
  • personal monitoring,
  • individual analysis tools/softwares,
  • individual researches.
Contacts
Latvia
Creative Media Services Latvija
Address: Zaļā iela 1, Rīga, LV-1010
Phone: +371 6 7717171
Fax: +371 6 7717170
E-mail: cms@cms.lv
Head: Kārlis Gudonis


Affiliate: http://aff.cms.lv
Lithuania
Creative Media Services Lithuania
Address: A. Jakšto g. 12, LT-01105, Vilnius
Phone: + 370 5 203 2125
Fax: + 371 5 203 2126
E-mail: info@cms.lt
Head: Saulius Šukaitis
Estonia
Creative Media Services Estonia
Address: Parnu mnt 139/2, 11317, Tallinn
Phone: + 372 6 659 579
Fax: + 372 6 659 578
E-mail: cms@cms.ee
Head: Oliver Vilms