All media researches and softwares available in the market
- Palomars - TV audience research
- Galileo - print and internet media audience research
- Supernova - radio audience research
- TNS Atlas™ - consumer research
- ADC planner - audience data optimization
- Ad Options - advertising monitoring
CMS own strategic planning, buying and controlling tools
- Marginal utility, US(Useful stream), Targeting index for optimal media and channels selection and budget allocation
- Attack index for optimal frequency definition
- Market track for competitive activities analysis
- Smart for real time media buying and tracking